Our Article on E-mail Newsletter Best Practices.
Why should my company apply for a Privacy-First™ certification?
A. Many consumers have experienced having
a subscription to a wanted newsletter turn into a torrent
of unwanted advertisements. Privacy-First™ ensures
the consumer that all efforts will be made to protect their
privacy and enforce our policies, thus offering a greater
chance that their privacy will be protected and they will
get only the newsletter they asked for when subscribing.
Q. Does the Privacy-First™ program guarantee
that I will get less spam in my in-box?
A. Spam is recieved from all types of senders.
While Privacy-First™ can not guarantee a decrease
in spam e-mail, it will help to decrease the amount of unsolicited
and unwanted e-mail that comes from subscribing to opt-in
newsletters. An example of this kind of spam is when you
subscribe to a newsletter and then begin receiving unwanted
advertisements for a third party that is not part of an
actual newsletter provider company. This type of unwanted
e-mail is prohibited in the Privacy-First™ program
and would result in the sender losing their certification.
Privacy-First™ is a monitoring system for good e-mail
practices. Accredited senders must have a prior business
relationship or clear disclosures of email collection and
use with consent prior to sending commercial email messages.
Q. Does Privacy-First™ protect my credit card
A. Most consumer web sites strive to ensure
the safety of the credit card information of it's users.
The Privacy-First™ is a system to hold newsletter
providers accountable for good e-mail practices only. It
is not a protector from other means of privacy violations.
Good online security practices are your best means of protecting
credit card information and Privacy-First™ does not
and can not protect you from credit card fraud.
Q: What if I receive spam by a seal holder?
A. Consumers can file a complaint online
Privacy-First™ will contact the sender to resolve
the dispute and ensure that the consumer in unsubscribed.
We also track complaint rates and score the frequency and
severity of the complaints received. Companies which exceed
pre-determined thresholds will be suspended pending investigation.
Q. Are all sites that display the Privacy-First™ logo
participating in the program?
A. If the site is not listed on this site,
it is not actively involved in our program. We ask that
any site displaying our logo be reported
here if it it does not appear on our list.
Other questions about Privacy-First™ can be submitted